Oigetit.ai

From March 1st to June 21st, I worked as a Social Media Marketing Intern, where I honed my skills in Facebook marketing, social media optimization (SMO), online research, data analysis, and content creation using Canva. My role centered on boosting engagement, expanding organic reach, and delivering impactful content.

Online Research: Staying Ahead of Trends

Conducting research to identify relevant topics and trends was integral to my content strategy. Staying informed allowed me to craft posts that not only aligned with our audience’s interests but also positioned the brand as timely and relatable. This proactive approach kept the page dynamic and engaging.

Facebook Marketing: Amplifying Reach

One of my primary responsibilities was researching and creating daily content for Facebook. By leveraging audience insights and consistently posting relevant content, I contributed to a remarkable 1,400% increase in monthly organic reach—from 2.3K to 6.1K. This growth showcased the power of strategic content planning and audience-centric messaging.

Additionally, I collaborated with the team to brainstorm and create engaging content, which led to the production of the platform’s best-performing reel on the Middle Eastern Facebook page. This reel achieved a 1.4K+ reach, surpassing the median reach by an impressive 11,600%.

Social Media Optimization (SMO): Fine-Tuning Strategies

Monitoring analytics was a crucial aspect of my role. By closely observing trends and growth patterns, I implemented data-driven adjustments that resulted in a 90.5% increase in monthly organic page visits, growing from 400+ to 600+. These optimizations ensured that our content resonated with our audience and drove sustained engagement.

Data Analysis: Measuring Success

By analyzing performance metrics, I was able to identify what worked and what didn’t. These insights informed future strategies, enabling the team to focus on high-impact content while refining areas that required improvement. The measurable increases in reach and engagement were a direct result of this analytical approach.

Canva: Bringing Ideas to Life

As part of my content creation toolkit, Canva was indispensable. I used it to design visually appealing posts that captured attention and communicated key messages effectively. From static graphics to promotional visuals, each piece was crafted to enhance the page’s aesthetic appeal and engagement.